Ad Campaigns
Eeksaurus bags first ever award for India at Annecy
MUMBAI: In a first for India at Annecy, France’s International Animation Film Festival, Eeksaurus has bagged the Annecy Cristal Award in the Commissioned Film Category for its film on child labour for Rotary International titled ‘Fateline’.
The jury at Annecy was mighty impressed with the campaign calling it a film that was a fantastic mix of technique and aesthetics, a kind they had never seen before. The festival received a total of 2,604 films from 95 countries this year, of which 199 films made the official selection.
The campaign which is based on the concept of a young child labourer determined to break free from the bonds that hold him down, is a simple yet effective rendition of how the impossible can be made possible when people join hands in working towards a cause. Working with the team of JWT, Eeksaurus had outlined the hands of the palm drawing in from the concept of fate or haath ke lakeer combined with the use of strong imagery and music to lay emphasis on the sensitivity of the situation.
Eeksaurus founder and creative director Suresh Eriyat said, “This is the first time ever that any ad campaign from India has won at this prestigious festival which is a matter of great pride. We thank all those who have put in tremendous efforts to bring this campaign to life especially our fantastic in-house team of animators, Rajat and Taufiq, Chester, Arun Crasto and the lovely children from Govandi who lent the soul to this film. The core ethos of this campaign was to reach out to the masses hence no caste, gender or creed was highlighted which has been possible through the use of 2D animation in the film. It is extremely heartening to be recognised for your work at Annecy which gives us a tremendous boost to further explore the scope of animation in India.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
