MAM
Edit II names Vihaan Kohli head of content
MUMBAI: Edit II, the production house behind some of Indian television’s most enduring comedies, is turning the page to its next chapter. Vihaan Kohli has been appointed head of content, marking a generational shift as the company looks beyond its television stronghold to a broader entertainment future.
Co-founded by Sanjay Kohli and Binaiferr Kohli, Edit II has spent over a decade mastering the art of mass entertainment with shows such as FIR, Bhabiji Ghar Par Hain and Happu Ki Ultan Paltan. The latter two continue to pull in loyal audiences, proving that familiarity, when done right, never gets old.
Sanjay Kohli is widely credited for his sharp instinct for audience tastes and sustainable formats, while Binaiferr Kohli’s hands-on creative leadership has helped turn everyday characters into household names. Together, they have built a studio known for consistency, scale and cultural recall.
Now, as viewing habits shift and storytelling expands across platforms, Edit II is widening its canvas. Vihaan Kohli’s appointment reflects this ambition. In addition to leading content, he will also serve as co-producer on the upcoming Bhabiji Ghar Par Hain film, signalling the company’s growing interest in films, OTT platforms and newer storytelling formats.
In his new role, Kohli is expected to bring fresh creative momentum while staying rooted in the discipline television has taught the company. “Television has been our biggest classroom,” he says. “It taught us scale, rigour and how to truly understand audiences. The aim now is to build on that foundation and take Edit II into OTT and films, without losing the values and vision Sanjay sir and Binaiferr ma’am have created.”
With a strong library of proven IPs and a younger creative leader at the helm of content, Edit II is positioning itself as a studio that blends experience with reinvention. The laughs may be familiar, but the roadmap ahead is clearly pointing somewhere new.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
