Ad Campaigns
Edelweiss Mutual Fund launches #AdviceZarooriHai campaign
MUMBAI: Edelweiss Mutual Fund launched a digital film focusing on the importance of right advice under the #AdviceZarooriHai campaign. The campaign idea stems from insights on women coaches in India, who fight a battle of their own against bias in a society that does not have many women coaches advising the champions of India.
As testimony, the campaign is centered on the story of Bhakti Sharma, an Indian girl who broke the world record in 2015 by swimming 2.25 km in the freezing waters of Antarctica. Bhakti owes and credits her success to her coach – Leena Sharma – also her mother, who continuously invested the right advice in her at every stage and pushed her to achieve many laurels. The story goes to prove that the right advice can have the voice of a woman as well.
Prior to this film, a series of digital films were launched across multiple events highlighting the importance of right advice in various aspects of life and in investing. Edelweiss Mutual Fund is promoting the campaign through digital & social media.
Most investors are not equipped to understand the various categories and kinds of mutual fund schemes/products. The cost of going wrong and the impact of the wrong choice on the investment portfolio may be higher than the cost of taking advice from an expert. Hence, the right advice is important to choose the right investment suitable to the investors' risk profile and goals.
Edelweiss Mutual Fund CEO Radhika Gupta expresses, “It is a known fact that countries with more women in the workforce are economically more prosperous and progressive. In fact, increasing labour force participation of women by 10 per cent in India can add more than 700 million to GDP by 2025. We are glad to partner with Bhakti Sharma and Leena Sharma and bring out stories like these which focuses on the impact women can have in the advisory field.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
