Ad Campaigns
Edelweiss gets Irrfan Khan on board for its business loans campaign
MUMBAI: Financial services conglomerate Edelweiss Group, has signed global actor, Irrfan Khan, as the voice of the customer for its latest SME Business Loans campaign. Irrfan reflects the heart and mind of the New Indian entrepreneur, whose Go getter attitude and determination to succeed is legendary. This is basis customer research which revealed that the new age entrepreneurs and business owners have tremendous faith and belief in their own efforts and hard work, with a never-say-die mind set, despite not always getting the right business support.
Edelweiss empathises with this #CanDo belief system and in a gritty, hard hitting campaign – first seen outdoors, followed by a full-fledged 360 degree campaign including TV, Digital, Radio, Cinema, celebrates the #SpiritofEntrepreneurship of the new-age Indian entrepreneur and business owners who have tremendous faith and confidence in themselves and their endeavors, who aspire to aim high, scale- up and exceed business goals, regardless of any limitations or hurdles.
Edelweiss Group CMO Shabnam Panjwani says, “With a credibility that’s hard to rival, Irrfan’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited – one that empowers its customers to access a world of unlimited opportunities,”
“Edelweiss was also born out of the determination to do something new, without the backing of any large business house. Both the founders left well paying jobs to pursue the financialisation of India post liberalization. The going wasn’t easy but they persevered and held on to their belief in the potential of the financial markets. Today, Edelweiss is one of India’s largest diversified financial services companies and I am delighted to be a part of this SME loans campaign, one which salutes and celebrates the Indian entrepreneur,” says actor Irrfan Khan.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
