Brands
EcoMedia Solutions debuts to make sustainability less hype, more habit
GURUGRAM: As sustainability shifts from a corporate buzzword to a board-level expectation, EcoMedia Solutions Private Limited (EcoMS) has launched as India’s first fully integrated sustainability solutions company, designed to help governments, brands, and corporates move from good intentions to evidence-backed action.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMS is built on a simple but timely belief: sustainability isn’t a vertical, it’s the backbone of modern business strategy. The company blends technology, data intelligence, consulting, and communication to help organisations embed sustainability across the entire value chain, from compliance and carbon management to stakeholder engagement and sustainable storytelling.
“At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. “EcoMS was created to help businesses integrate sustainability into how they operate, communicate, and evolve—through actionable, tech-backed frameworks that turn ambition into tangible outcomes.”
EcoMS offers a comprehensive suite of services including sustainability strategy, SDG consulting, BRSR and ESG reporting, carbon management and offsetting, circular-economy solutions, and sustainability-led communication. The aim: help organisations future-proof operations, build investor confidence, and create brand differentiation through transparency and measurable impact.
To mark its launch, EcoMS unveiled its flagship innovation EMS (Environment Media Solutions): a patent-filed platform that brings sustainability intelligence into media planning, buying, and event execution.
Designed for advertisers, agencies, and event organisers, EMS is India’s first unified system that measures and manages sustainability performance across OOH, DOOH, print, digital, and experiential media. Its capabilities include green event management, circular-economy integration, BRSR-compliant reporting, sustainable media procurement, and real-time carbon analytics.
“EMS is not just a product; it’s proof that technology can make sustainability measurable, actionable, and mainstream,” Gupta added. “It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness, ensuring every impression counts for the planet.”
With India’s advertising and activation industry growing at nearly 20 per cent annually, the demand for environmental accountability in campaigns has surged. Yet few tools exist to assess the sustainability of media and events. EMS fills this critical void, enabling organisations to demonstrate climate responsibility and meet evolving ESG mandates while leading the shift toward responsible communication.
“Our mission is simple: to make sustainability measurable, accessible, and widely adopted,” Gupta said. “EcoMS and EMS together aim to build an ecosystem where purpose and profit can coexist without compromise.”
EcoMS is already developing its next wave of tech-enabled sustainability products focused on carbon accounting, compliance intelligence, and ethical supply chains, strengthening its position as a frontrunner in sustainability innovation.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
