Ad Campaigns
Ecom Express launches festive campaign: #HarParcelMeJaanBastiHai
Mumbai: Ecom Express Ltd, a technology-driven end-to-end logistics solutions provider, announces the launch of its marquee festive campaign, #HarParcelMeJaanBastiHai. The campaign redefines the essence of parcel delivery and establishes an emotional connection during the festive season – wider in concept applicable to e-commerce, food, groceries, and local kirana delivery partners. It’s ‘not just a parcel’ and has something special for every consumer this festive season.
To make sure every customer feels special with the shipment delivery, the campaign aims to cover three major aspects: Delivery to over 95 per cent of Indian Households – The extensive coverage ensures that whoever has ordered the parcel from anywhere in the country, receives it, no matter where they are located. Faster Turnaround – Ecom Express promises swift deliveries with multi-modal air-based products, higher street-level address accuracy, country’s largest pool of gig workers onboarded on its apps and platforms, ensuring timely delivery of the parcels ordered online with love and care. Reduced RTO – With the streamlined delivery guidelines, Ecom Express guarantees that the parcels are delivered successfully and in a protected manner, reducing the overall cost of serving online sellers and brands.
Ecom Express chief executive officer Ajay Chitkara said, “We are extremely delighted and excited to announce this customer campaign as we believe that behind every parcel lies a world of emotions and each parcel needs to be delivered with love and care. On the other hand, businesses work effortlessly to bring these moments while trusting a logistics partner for fulfilment, technology and ability to handle scale”.
An emotionally captivating video captures the entire shipment lifecycle, depicting all the emotions such as love, care, excitement, joy and smiles each delivery brings to everyone involved. The video also gives a loud shout-out to delivery partners that go the extra mile to ensure on-time delivery amid festivities at home and tough challenges every day during Diwali season.
In the end, it introduces Ecom Express as the logistics partner committed to delivering these parcels, accompanied by the campaign message: “Har parcel me jaan basti hai!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
