Brands
EBTL revamps global brand Identity
MUMBAI: EBTL, one of the leading companies at home, corporate, and hospitality automation segment in the global market announced the revamp of its corporate brand identity and added the phrase – “Smartly Ahead” as a new tagline. This is in line with company’s vision, represents its future direction and celebrates the exhilarating journey thus far.
The refreshed brand logo is a combination of EBTL’s name and the enabling sign ‘E’ swiftly connects you towards the brand idea and creates a sphere that depicts a whole 360-degree view. The tagline ‘Smartly Ahead’ is designed skilfully with a slanting trendy first letter (Smartly) and a bold and straight second letter (AHEAD) representing the brand’s business focus and pragmatic view into the company’s future, in India as well as globally.
Tactically creating a unique image in the market, EBTL’s new brand identity is aptly strategised to enable its reach amongst the key target audience, across the globe. The brand’s mission is to enhance the overall market demand and increase awareness for the automated products amongst buyers, not only in homes but for corporate and hospitality spaces.
Speaking about the revamp of the brand, EBTL CEO Monish Salhotra said, “It has been a fantastic journey for EBTL, from starting off as a home automation enabler in India; we have swiftly expanded in the US, Middle east and Southeast Asian markets. Our new logo and branding is affirming our focus towards growth of automation market globally. It encapsulates the journey of the brand and highlights how we are distinctively advanced in technology and are future ready for newer disruptions in the space. Smartly Ahead caters to the Youth of India as EBTL being the most innovative band in the automation industry targeting young consumers. The brand speaks for itself by being original and unambiguous.”
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
