Brands
eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador
Mumbai: eBikeGo, India’s leader in electric mobility solutions, is excited to proudly announce the on-boarding of cricket sensation, Tilak Varma as its new brand ambassador during its 6th Foundation Day celebration. This partnership highlights eBikeGo’s commitment to innovative, sustainable transportation and marks a significant milestone in its journey.
eBikeGo founder & CEO Irfan Khan expressed his enthusiasm stating, “We are thrilled to have Tilak Varma, a remarkable talent in the cricketing world, join us as the face of eBikeGo. His youthful exuberance and dedication to Cricket perfectly embodies our brand ethos. Tilak’s appeal among the younger generation and his passion for environmental issues make him the ideal ambassador as we drive towards a greener future together. His engagement will play a crucial role in strengthening our mission to promote sustainable & affordable mobility solutions across India.”
Tilak Varma, known for his impactful debut for India as well his consistency in domestic cricket, shared his excitement, saying, “I am excited to collaborate with eBikeGo, a brand pioneering the change towards electric mobility in India. I’m thrilled to champion eco-friendly transportation solutions. Together, we aim to drive positive change and encourage more people to choose cleaner, greener travel options.”
The collaboration will feature Tilak in various eBikeGo campaigns, engaging his wide fan base through social media activations, public appearances, and promotional content. His dynamic personality will help boost awareness about the benefits of electric vehicles and inspire a new audience to make sustainable choices in their daily lives. Varma is represented by Rise Worldwide.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
