Ad Campaigns
Ebco’s new campaign by Infectious Advertising highlights the ‘life changing’ impact of great furniture
Mumbai: Infectious Advertising, a Mumbai-based independent agency, has conceptualised and created the latest campaign for Ebco’s Furniture Fittings.
The basic premise is that great furniture, apart from great aesthetics, can also profoundly impact the way people live and work. The two films of the campaign are essentially ‘demos’ showcasing the Ebco furniture and the transformative impact it can have on the lives of people who use them.
The campaign kicks off with two films – one telling the tale of a man from Jalandhar who had never cooked, falling in love with cooking thanks to Ebco Kitchen Fittings, and the other, of a teenage girl who went from ‘boring to interesting’ thanks to Ebco Compact Room fittings which let her pack in a lot more into her day. Quirky limericks are used to make the film standout from the clutter and make them eminently enjoyable.
Here’s what Infectious Advertising partner & creative chairman Ramanuj Shastry has to say about the film, “There is no rule that says a product demo has to be boring. In fact, some of the best adverts are product demos that are enjoyable and engaging. Our films use ‘product demo’ into fables of two very different people whose lives changed completely after installing Ebco fittings. We used limericks as a mode of narration to add intrigue and enjoyability to the adverts.
Infectious Advertising ECD Ashish Naik feels that the films capture the products beautifully. “Every Ebco product is like a work of art. What this film does perfectly is show how Ebco’s Fittings can make life wonderful. And when you see the advert, you can’t help but marvel at the ‘brilliant effortless’ life becomes, thanks to Ebco furniture and fittings.”
“We are thrilled to launch Ebco Fittings- They Change You’ campaign, which innovatively showcases how a positive experience can be transformative. Moving beyond functionality of products, our aim was to create a campaign that our audiences can easily relate to. We are excited to share our Compact Room and Kitchen Fittings campaign with our customers and invite them to explore a world of design possibilities,” said Ebco director – sales & marketing Rajesh Nair.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
