MAM
eBay India assigns creative duties to Wieden+Kennedy
MUMBAI: eBay India, the online shopping and auctions website, has assigned its creative duties to Wieden+Kennedy following a multi-agency pitch. As part of its new mandate, Wieden+Kennedy will construct a 360 degree integrated campaign across television, print, radio, outdoor and digital, to be launched in the next quarter. Apart from exploiting traditional media, eBay India also plans to utilise online marketing in the next quarter. The company will launch a search engine marketing (SEM) and affiliate marketing campaign and opt for alliances to get more users to its site.
