Brands
eBay India and Nasscom launch eBay eCommerce Guide
MUMBAI: The online marketplace eBay India and Nasscom (National Association of Software and Services Companies) unveiled the ‘eBay eCommerce Guide’.
Launched by Nasscom president Kiran Karnik and eBay India Marketplace country manager Gautam Thakar at the Nasscom eCommerce seminar, the eBay eCommerce Guide aims to spread awareness and educate internet users on the various elements of eCommerce.
According to an official release, the eBay eCommerce Guide spells out the basic business models of eCommerce, benefits to users, profiles of sellers & buyers & industry statistics. In addition, there are chapters on technology trends and resources which will assist consumers in understanding the newer developments in eCommerce.
eBay eCommerce Guide includes eCommerce – Anytime, Anywhere, Anything Marketplace, eCommerce- Benefit from It, Reach of eCommerce in India, Real People in the e-World, Guidelines for Online Transactions, Technology and Trends, Resources and Guides and Glossary of eCommerce Terms.
“eCommerce is of growing importance and online market places can be of immense help, especially to the SME sector and rural craftsmen who cannot afford other expensive channels of marketing,” Nasscom Karnik says. “eBay India as a pioneer of a new paradigm of ecommerce into India, has provided a revenue generation platform for thousands of Indians sellers both in India and globally. I congratulate eBay on their initiative of bringing out a eCommerce Guide, and hope that this will encourage even more Indians to adopt eCommerce.”
The eBay eCommerce Guide is currently being distributed among influencers and media through Nasscom and other industry bodies. To avail a copy, one can mail to mediacentreindia@ebay.com.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
