Brands
Eau So Haute launches fragrance-first body care for Gen Z
Targets masstige gap with layering ritual, everyday mists and digital focus.
MUMBAI: Perfume is no longer a finishing touch, it’s becoming the whole outfit. A new entrant, Eau So Haute, is betting on that shift, launching a fragrance-first body care line aimed squarely at India’s Gen Z consumers who are treating scent less like an occasion and more like a daily identity. The move taps into a gap in the market. Traditional offerings have long skewed either towards heavy, occasion-led fragrances or high-priced luxury perfumes, leaving limited room for everyday, reapplicable scents designed for layering and personal expression.
Eau So Haute’s answer is a three-step routine built around what it calls a “fragrance ritual”, a body wash to create a base, a lotion to lock in hydration and scent, and a body mist positioned as the hero product for generous, mood-led use. The idea is simple: scent that evolves through the day, rather than fades after first application.
Positioned in the “masstige” segment, the brand is targeting the middle ground premium in experience but accessible in price. Unlike conventional body care players that foreground skincare benefits, Eau So Haute flips the script, putting fragrance, mood and personality at the centre of its proposition.
The formulations draw on over two decades of expertise and are marketed as cruelty-free, paraben-free and phthalate-free, with manufacturing based in India under international quality protocols.
Founded by Anaya Gera, the brand is also leaning into a digital-first strategy, aiming to build a community around scent as a form of self-expression rather than just personal grooming.
The larger play reflects a cultural shift. For a generation raised on personalisation, fragrance is no longer about smelling good, it’s about smelling like yourself, multiple times a day.
Brands
RBS acquires Zeko to boost AI-driven guest experience in hospitality
Deal adds automation, upselling and concierge tools to power smarter hotel stays
NEW DELHI: RBS has acquired Zeko, signalling a sharper push into AI-led innovation across the global hospitality sector.
The move strengthens RBS’s ambition to build a unified, intelligent platform that simplifies hotel operations while enhancing guest experience. With Zeko’s technology now in the mix, the company is adding a layer of automation that spans the entire guest journey, from pre-arrival interactions to post-checkout engagement.
Zeko’s platform brings together AI-powered upselling, WhatsApp automation, digital check-in and real-time concierge services into a single system that integrates with existing hotel management software. The result is a more seamless, personalised stay for guests, alongside operational efficiency for hotel teams. Hotels using the platform have reported revenue gains of up to 20 per cent through improved engagement and ancillary sales.
RBS chief executive officer Glenn Turner said, “The guest experience is where hospitality businesses win or lose. Zeko gives operators a proven, intelligent layer that engages guests at every touchpoint, from the moment they book to the moment they check out. Adding that capability to the RBS platform is a meaningful step forward for the operators we serve.”
For Zeko, the deal opens the door to wider global deployment. Zeko founder and chief executive officer Manit Deep Prashar said, “Joining forces with RBS enables us to scale our guest engagement platform across thousands of properties globally. Together, we are extending that capability worldwide, enabling operators to automate workflows, unlock new revenue streams and deliver seamless guest experiences.”
The acquisition underlines a broader shift in hospitality, where AI is moving from a novelty to a necessity. As guest expectations rise and operations grow more complex, platforms that blend automation with personalisation are fast becoming the industry’s new standard.
