MAM
Eatsure serves festive freedom as Meri Marzi dishes out double delight
MUMBAI: If December had a flavour, Eatsure just scooped it into a bowl and then doubled it. The online food aggregator from Rebel Foods has rolled out its “Meri Marzi” campaign, a festive feast that lets users order across multiple brands in one go and enjoy a Buy-One-Get-One treat with no codes, no extra fees and absolutely no fuss till 31 December 2025.
In true “meri marzi” fashion, foodies can now build their dream combos, a Wendy’s burger with an OvenStory pizza, a Behrouz Biryani with a Faasos wrap, or any mash-up their cravings inspire, all in a single, seamless order. It’s the kind of festive indulgence where convenience meets creativity, and value meets zero compromise.
“Food is emotion, and December is celebration,” said Eatsure head of growth & online distribution Akash Agarwal. He added that the platform wanted to eliminate every point of friction, giving users the freedom to eat exactly what they want, across brands, “all day, everyday, for the whole month of December.” The idea, he said, was simple: more joy, less hassle, and no mental math over codes or charges.
To bring this idea alive, Eatsure has dropped a catchy 1-minute ‘Meri Marzi’ music video, bursting with youthful energy and playful beats, a tribute to the uninhibited joy of eating on your own terms. But the campaign doesn’t stop at the soundtrack; it stretches across social media, influencer collaborations, app notifications, CRM journeys and in-app placements, ensuring no foodie misses out on the season’s most effortless indulgence.
The offer also marks the first time a major aggregator is pushing cross-brand B1G1 as a festive feature letting users mix cuisines, moods and moments without worrying about delivery-layer restrictions. And with the December appetite traditionally surging around house parties, cosy nights in, and year-end get-togethers, the timing couldn’t be more delicious.
Key campaign highlights include:
– Cross-brand B1G1 combinations across Rebel’s portfolio
– Zero codes and zero friction on the ordering journey
– A full December validity window
– The high-energy ‘Meri Marzi’ music video
– Omnichannel messaging across app and social platforms
This festive season, Eatsure isn’t just feeding cravings, it’s feeding freedom. And for once, December tastes exactly the way you want it to.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
