Brands
Eatsure bites Into Jammu with a smart foodcourt feast
Rebel Foods launches first Kashmir outpost uniting 10 plus brands in 2000 sq ft digital dining space.
MUMBAI: Jammu just got a whole lot tastier and a whole lot smarter as Eatsure rolled out its inaugural smart foodcourt, proving that even the hills can now order biryani, burgers and Frosty without breaking a sweat. Rebel Foods, the self-proclaimed largest internet restaurant company on the planet, has planted its offline flag in Jammu & Kashmir for the very first time. The new Eatsure smart foodcourt, tucked inside Royal Nest Sapphire, spans roughly 2000 sq ft and becomes the brand’s sixth offline store across India.
What makes it “smart”? Diners skip the old-school queues entirely. Orders flow through self-service kiosks or the Eatsure app, with real-time updates flashing on digital screens or pinging straight to WhatsApp when the food’s hot and ready. One bill, multiple brands, zero hassle, the future of food courts has officially arrived in the winter capital.
Under one roof, more than 10 trusted names are now on tap, Behrouz Biryani, Faasos, Wendy’s, Sweet Truth, Lunchbox, The Good Bowl, Honest Bowl, Makhani Darbar, Dabba & Co and several others. Craving a global burger tour? Wendy’s is dishing up everything from Argentinian Chimichurri and Korean Buldak to classic American BBQ, Tandoori and Nacho flavours. Fancy a biryani-burger combo with dessert on the side? One transaction covers it all.
The space seats over 50 people, turning it into a natural hangout for families, friends or anyone who wants to graze across cuisines without playing musical tables.
Rebel Foods co-founder and global CEO Ankush Grover called Jammu a “perfect blend of culture, tradition and modernity” and described the launch as a natural next step. “The feedback on our delivery brands here has been incredibly positive,” he said. “This foodcourt brings unmatched convenience, variety and a fully digital-first experience to a rapidly growing market for organised food services.”
EatSure’s smart foodcourts have already won fans in Pune, Visakhapatnam, Nashik and beyond. With Jammu now on the map, the brand is clearly hungry to roll out the format to more tier-1 and tier-2 cities nationwide.
For locals, it’s simple, beloved global QSR flavours have finally come home and they arrive faster, fresher and with far less faff than before. Who knew a food court could feel this futuristic?
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
