MAM
EatSure announces loyalty program ‘Elite’
Mumbai: Internet restaurant company – Rebel Foods’s flagship D2C platform EatSure has launched EatSure Elite, a loyalty program designed to reward its most dedicated and loyal customers.
EatSure Elite introduces a unique loyalty program, offering more than just free delivery. Customers earn SurePoints with every order on the EatSure app or website, and upon reaching 1000 points, they unlock EatSure Elite status. Benefits include free delivery and complimentary dishes.
With every order above ₹299, members can choose from over 40 popular dishes like Potato Wedges from Faasos, Margherita Pizza from Oven Story, and more. Over three months, frequent users can save ₹1500 or more through these perks.
New customers can enjoy a 30-day trial, featuring free delivery on orders over ₹199 and free dishes on orders above ₹299.
Rebel Foods co-founder and CEO Sagar Kochhar remarked, “As we continue to push the boundaries in culinary innovation, technological excellence, and service enhancement, we wanted to go beyond the conventional loyalty programs focused on delivery fees. The launch of EatSure Elite represents a significant step in this direction and we expect a 50 per cent increase in the number of active users, along with loyal customers to have a 20 per cent higher retention rate and a 40 per cent higher purchase frequency compared to our non-loyal customers.”
He further added, “With EatSure Elite, we’re rewarding our loyal customers with exciting food dishes of their choice across a range of 40+ starters, wraps, burgers, pizzas, and desserts, depending on their order size, making their experience even more personalised and wholesome. EatSure Elite is not just about loyalty; it’s about creating a deeper connection and building the category play of a food court, ensuring our customers feel truly valued.”
EatSure Elite aims to stand out in the competitive food delivery market by rewarding customer loyalty and reinforcing Rebel Foods’ focus on customer satisfaction. Offering free dishes with every order, the program follows a simple mantra: Order more, get more.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
