MAM
EatSure announces loyalty program ‘Elite’
Mumbai: Internet restaurant company – Rebel Foods’s flagship D2C platform EatSure has launched EatSure Elite, a loyalty program designed to reward its most dedicated and loyal customers.
EatSure Elite introduces a unique loyalty program, offering more than just free delivery. Customers earn SurePoints with every order on the EatSure app or website, and upon reaching 1000 points, they unlock EatSure Elite status. Benefits include free delivery and complimentary dishes.
With every order above ₹299, members can choose from over 40 popular dishes like Potato Wedges from Faasos, Margherita Pizza from Oven Story, and more. Over three months, frequent users can save ₹1500 or more through these perks.
New customers can enjoy a 30-day trial, featuring free delivery on orders over ₹199 and free dishes on orders above ₹299.
Rebel Foods co-founder and CEO Sagar Kochhar remarked, “As we continue to push the boundaries in culinary innovation, technological excellence, and service enhancement, we wanted to go beyond the conventional loyalty programs focused on delivery fees. The launch of EatSure Elite represents a significant step in this direction and we expect a 50 per cent increase in the number of active users, along with loyal customers to have a 20 per cent higher retention rate and a 40 per cent higher purchase frequency compared to our non-loyal customers.”
He further added, “With EatSure Elite, we’re rewarding our loyal customers with exciting food dishes of their choice across a range of 40+ starters, wraps, burgers, pizzas, and desserts, depending on their order size, making their experience even more personalised and wholesome. EatSure Elite is not just about loyalty; it’s about creating a deeper connection and building the category play of a food court, ensuring our customers feel truly valued.”
EatSure Elite aims to stand out in the competitive food delivery market by rewarding customer loyalty and reinforcing Rebel Foods’ focus on customer satisfaction. Offering free dishes with every order, the program follows a simple mantra: Order more, get more.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
