Brands
EaseMyTrip named among India’s most trusted brands for 2026–27
Travel platform earns recognition for service and reliability
NEW DELHI: EaseMyTrip has been recognised among the Most Trusted Brands of India 2026–2027, underlining the strong confidence travellers place in the online travel platform and its customer focused approach.
The recognition was announced at the sixth edition of the platform organised by Team Marksmen Network, with Business Standard as the media partner and India Today as the televised partner. The initiative honours companies that have built lasting credibility through consistent service, innovation and ethical business practices.
Brands included in the list are selected through a structured evaluation conducted by Coherent Market Insights. The process combines large scale primary research with secondary data analysis and examines parameters such as authenticity, transparency, customer experience, governance practices and consistency of service.
Over the years, EaseMyTrip has built a strong reputation in the travel sector, helped by its customer first strategy and features such as its widely recognised zero convenience fee model. The platform focuses on simplifying travel planning while offering competitive pricing and reliable services for travellers in India and overseas markets.
EaseMyTrip chief executive officer and co-founder Rikant Pittie, said the recognition reflects the trust that users have placed in the platform. “Trust has always been central to EaseMyTrip’s journey. Being recognised among India’s most trusted brands reflects the confidence travellers place in our platform. We remain committed to improving travel experiences through innovation and dependable service,” he said.
The company continues to expand its technology driven ecosystem while strengthening its presence in global markets. The latest recognition highlights its growing role as a preferred travel partner for users seeking convenient and trustworthy travel experiences.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
