Ad Campaigns
Earth Day campaign to focus on waste management in 45 Indian cities
KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables and waste management.
As many as 45 Indian cities are gearing for it. Earth Day Network country director – India Karuna Singh said that the ‘Green – It’s Our Turn to Lead’ campaign has been launched in 45 major cities of India to encourage citizens to participate and compete towards making their city clean and green.
“Earth Day commemorations are now held all across India. This year marks the 45th anniversary of Earth Day, and our programmes will focus on the global Earth Day slogan ‘It’s Our Turn to Lead’. Our endeavour will be for a green India,” Singh added.
Entries are rolling in for a variety of contests, Singh said.
“People in Chennai plan to clean up streets. In Pune, they’ve begun planting trees. ‘Clean and Green Taj’ is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic,” Singh informed.
In addition, strategies to make schools environment-friendly and engaging youth to step up the measures are part of this year’s celebrations.
“To reach out to consumers across India, we’re running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities, in collaboration with Advertising Club Calcutta. We’ve announced an inter-media school competition across India for the best short videos on the Earth Day theme,” Singh said.
This year, the National Council of Science Museums centre in eastern India will include a competition for students to develop gadgets that run on renewable energies, Singh announced.
The high point will be the launch of the second volume of ‘Pathways to Green Cities: Innovative Ideas from Urban India’ eBook, which showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution.
Recycling and upcycling are featured prominently in the book, Singh said.
Upcycling is particular form of recycling that involves turning waste material or an unwanted product into a better quality product.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
