MAM
Dynatrace launches partner services endorsement program
Mumbai: Dynatrace, the leader in unified observability and security, has announced the launch of its services endorsement program. The program provides Dynatrace partners access to new training and exams focusing on unified observability and security, AIOps, and advanced DevSecOps and CloudOps. Developed by the Dynatrace ACE Services team, the curriculum equips participants with knowledge and skills to architect, implement, and manage Dynatrace solutions that underpin the complex, cloud-native ecosystems the world’s leading organizations depend on to drive digital transformation at scale. Partners who complete the program will become Dynatrace services-endorsed partners, a designation that validates their services capabilities and demonstrates their ability to help customers drive cloud modernisation and optimisation faster and more securely.
“We’re thrilled to be one of the first organisations to receive recognition from Dynatrace as a services-endorsed partner, as this demonstrates our commitment and proven ability to support organisations globally to accelerate their cloud adoption and modernisation efforts through successful implementation of the Dynatrace platform,” said ServiceNow, Engage ESM and DPM Practice at Eviden global head Mat Middleton. “Together, Eviden and Dynatrace enable enterprise customers to streamline DevSecOps practices and release better software faster. We look forward to continuing to extend the value of the Dynatrace platform to our customers so they can accelerate their cloud migration and optimisation initiatives.”
“To achieve scale, we must equip our partners around the globe with the skills to help customers implement and maximise the value of the Dynatrace platform,” said worldwide partners VP at Dynatrace Michael Allen. “As organisations are increasingly resource-constrained, it has become critical that they accelerate cloud adoption and modernisation with AI-powered precise answers and extensive, intelligent automation of manual processes. The Dynatrace Services Endorsement Program allows us to help our customers accomplish this by empowering partners with the skills, resources, and expertise to set them up for success. In addition, the program helps us ensure that our customers always receive consistent, reliable, best-in-class support to innovate with confidence and speed.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
