MAM
DY Works appoints Ashita Sarin as SGM -Marketing
MUMBAI: Brand strategy and brand design firm DY Works has appointed Ashita Sarin as senior general manager– marketing.
Sarin‘s last stint was with Landor Associates where she was working as senior client manager.
Based in Mumbai, she will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa and the Middle East.
DY Works president Alpana Parida said, “DY Works has always endeavoured to tread new paths in the world of brand building. Ashita brings to the table vast experience across industries in Indian and international markets. We are confident that with her leadership DY Works will actively grow new client base and expand our existing relationships in India and abroad.”
On her new role Sarin added, “To work with HUL as a customer and to be able to deliver value to them consistently is a challenge as well as a huge opportunity. I look forward to partnering with the clients in understanding Indian consumer behavior and bring my experience to make the brand building exercise more successful.”
Sarin comes in with over seven years of client management experience. She has worked on brands like Procter & Gamble, American Express, Tata Group, Mahindra & Mahindra, Taj, Cafe Coffee Day, Tata Realty and Infrastructure Limited, and Hindustan Construction Company.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
