MAM
Dwight Caines is Columbia TriStar executive VP worldwide marketing
MUMBAI: Dwight Caines has been promoted to Columbia TriStar Motion Picture Group (CTMG) executive VP worldwide digital marketing.
Caines oversees the digital marketing strategy for the studio’s film releases on a global basis working closely with studio marketing executives to ensure the development of interactive campaigns that extend the reach of the various creative, publicity and promotional activities. Digital marketing focusses on creating connection points with moviegoers around the world and across various mediums, including the internet, mobile devices, gaming platforms and video on demand.
Caines functions as the strategic planner and lead creative executive overseeing all aspects of digital campaign development including website implementation, media placement and integration of third party promotions.
Caines has overseen the digital marketing of all films from Columbia Pictures, TriStar, Screen Gems and Revolution Studios. Over the past few years he has worked on such films as the Spider-Man franchise, The Grudge, Identity (for which he won a Key-Art Award and a Bronze Clio Award), Hitch, Men in Black II and Black Hawk Down. He is currently working on digital marketing campaigns for such upcoming releases as The Da Vinci Code, the new Bond film Casino Royale, and The Pink Panther.
CTMG president worldwide marketing Geoffrey Ammer says, “As more and more moviegoers depend on the onternet and wireless technology for news and information, interactive marketing has become an essential component in our overall worldwide marketing strategy. We believe that we have one of the strongest digital marketing teams in the business today and Dwight Caines is a respected marketing pioneer for his innovative use of online and wireless movie campaigns. He is an invaluable member of our team and we couldn’t be more proud to reward his accomplishments with this well deserved promotion.”
Caines joined Sony in February 1997 as director, market research. He was upped to executive director, market research in 1998 and VP in 1999. He was tapped to create the digital marketing strategy department in February 2000.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
