Brands
Dushyant Khare joins Morgan Stanley as director in bengaluru
MUMBAI: Dushyant Khare has stepped into a new chapter of his professional journey with his appointment as director at Morgan Stanley, strengthening the global financial major’s technology leadership bench in India.
Based in Bengaluru, Khare takes on the role at a time when technology sits firmly at the heart of modern financial services. At Morgan Stanley, he is expected to steer complex application and technology initiatives, drawing on deep technical expertise and a track record of delivering at scale across global operations.
Khare joins the firm from HCLTech, where he served as a consultant and subject matter expert in DB2 and AWS Cloud. His work spanned data replication, database administration and cloud driven transformation projects, placing him at the intersection of reliability and innovation.
Before HCLTech, he spent over three years at IBM, progressing from application developer to senior application architect. During this period, he worked extensively on enterprise grade applications, combining strong foundations in SQL and the .NET framework with modern architectural thinking.
His professional journey began at Infosys, where he rose from system engineer to senior system engineer, building core expertise in databases, Linux and agile methodologies across delivery centres in Chennai and Gurugram.
With experience that bridges consulting, architecture and hands-on engineering, Khare’s move to Morgan Stanley marks a notable milestone. It also reflects the growing importance of seasoned technology leaders in shaping the future of global financial institutions, where code, cloud and capital increasingly move in lockstep.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
