Ad Campaigns
Duroflex TVC shows how to Energise your day
MUMBAI: Duroflex has rolled out a campaign to announce the launch of its latest range – Energise. The campaign will be rolled out nationally and, apart from TV, the brand also has plans to have a campaign spread across outdoor, print and digital.
The Energise range of mattresses, has been developed specifically for people who lead an active lifestyle. It comes with a unique Active NRG Layer, which helps one get an active sleep at night so that the consumer wakes up energized. To support this claim, the brand has come up with the campaign ‘Ready for Tomorrow’ which has been conceptualized and developed by Bangalore based Happy mcgarrybowen, the creative agency from the Dentsu Aegis Network.
The film has been produced by Nirvana Films and directed by Prashant Madan.
Duroflex director – marketing said, “An innovative product like Energise, innately demanded innovative messaging. Happy’s keen sense of consumer insight, creative prowess combined with superior execution has resulted in a creative / TVC that is not just innovative but inspiring, category breaking and captures the essence of Energise.”
On the campaign, Happy mcgarrybowen CEO Kartik Iyer said, “It’s always a pleasure when a client gives you a free hand to break the codes of a certain category. I don’t think any brand has looked at mattresses in this way. Innovation lies at the heart of the product.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
