Ad Campaigns
Durex launches their first non-latex condoms
Mumbai: Durex has launched Durex Real Feel, a first of its kind offering in the non-latex range of condoms. Real Feel is made of polyisoprene material which is softer than latex rubber and provides skin on skin feeling to partners. With this launch, the brand aims to intensify and enhance sexual encounters between couples by offering a natural “skin” like feeling, while being protected.
Durex’s consumer insights indicates no. 1 reason for people stopping use of condom is lack of enjoyment. The rubbery feel of an ordinary condom takes away the pleasure of the moment. Durex Real Feel offers consumers the feeling of real skin that facilitates a raw and natural sexual experience in the bedroom. This launch is unique and made of India’s most advanced condom material, helping consumers strengthen the emotional and physical connect with their partners.
Reckitt regional marketing director, South Asia – health & nutrition Dilen Gandhi said, “As one of largest condom brands in India, Durex is constantly innovating and offers new unique products for couples. Durex Real Feel caters to the need for sex without condoms that many desire by providing real-skin feel without compromising on protection. The latest range of condoms created using polyisoprene rubber which is non-latex and softer than natural rubber latex to provide couples a more intimate and natural sexual experience.”
Havas Group India chairman & CCO Bobby Pawar said, “The sexual wellness market has always been evolving, and over the last few years we have seen a lot of new innovations specially in the condom category. For a market like India where the consumer prefers having unsafe sex rather than using a condom as it feels unreal and kills the feeling, we conceptualised the TVC which helps the people realise that Real Feel will help bring more enjoyment and feeling into their sexual experiences. As Real Feel is not just a regular condom it’s made from India’s most advanced material that imitates the Skin on Skin feeling.”
The new Durex Real-Feel TVC showcases how the product enhances consumer’s bedroom experience with a natural skin like feeling. Directed by ad-filmmaker, Dibakar Banerjee, the latest TVC revolves around a couple enjoying a beach vacation and the switch from black & white to colour gradient portrays how Durex’s real feel brings life to the couple’s mundane sexual experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
