MAM
Dulux unveils next generation Weathershield Powerflexx with a new TV campaign featuring Boman Irani
MUMBAI: AkzoNobel, a leading global Paints and Coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx, an innovative and category leading premium exterior paint. The new TVC featuring acclaimed Bollywood actor – Boman Irani, aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx that provides protection against constant corrosive and damaging impact of the weather on the back of breakthrough technologies.
After the immensely successful launch of Dulux Weathershield Powerflexx using the Nature Challenge campaign, Dulux is raising the bar by offering consumers a revolutionary product which offers 2X protection to the exteriors of their home.
Rajiv Rajgopal, Managing Director, AkzoNobel India said, “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx
that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”
Mr. Titus Upputuru, National Creative Director, Dentsu One said, “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”
Boman Irani, Actor, said “I had great fun being part of the Dulux campaign. Commercials with interesting characters are always a joy to play. The brand has an interesting product that attacks the age-old problem of fungus and cracks on a house and offers double protection. I hope people enjoy the commercial and find a solution in the product.”
Weathershield Powerflexx offers two times more elasticity making the paint two times better at preventing hairline cracks than any standard exterior paint. It also offers two times longer fungal protection to home exteriors with Smart Release technology which enables gradual release of film preservatives to ensure anti-fungal protection lasts twice as long as any premium exterior paint. The current campaign conveys this message of superior performance to today’s tech-savvy, smart consumers through a humorous narrative.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
