MAM
Dulux launches new campaign with Farhan Akhtar
MUMBAI: Dulux, the decorative paints brand from AkzoNobel India, has unveiled a new TVC for its brand Dulux Velvet Touch.
The campaign, titled ‘The Glow of Success’ featuring brand ambassador Farhan Akhtar, inspires consumers to showcase their achievements through the walls of their homes.
The TV commercial channels the power of simplicity to cut through the clutter with Akhtar’s compelling discourse on an individual’s journey towards achieving success and then proudly displaying it through the glow on the walls of his house. The commercial portrays what the super-premium emulsion, Dulux Velvet Touch stands for – a partner to help you portray your accomplishments through the beauty of your walls.
AkzoNobel cluster general manager of decorative paints for South Asia David Teng said, “We all work hard to achieve our dreams and celebrating them with our loved ones is equally important. With this new Dulux Velvet Touch TVC, we hope to motivate our consumers to not just decorate their walls, but to cherish their well-deserved accomplishments and success.”
AkzoNobel India head of marketing of decorative paints Parth Udia added, “Our consumer understanding has revealed that personal taste and its expression in the beauty of one’s home is intrinsic to how today’s consumers behave. The brand’s journey thus far had helped it position itself strongly on being stylish and creatively inspired; our attempt this time around was to design a narrative that scored high on relatability.”
The new creative has been made in Hindi and Bengali and is being aired across general entertainment, movies, lifestyle and news channels.
Explaining the rationale behind the brand campaign, Dentsu One national creative director Titus Upputuru mentions, “The protagonist, played by Farhan Akhtar, bares the walls of all the conventional success symbols, choosing instead to portray it through the unique glow offered by the brand. The poetic expression of the voice over is something that we thought would go well with the celebrity’s surname.”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
