MAM
DUBAI BASED INDIAN BUSINESSMAN TAKING BOLLYWOOD BEYOND BORDERS
Muscat : Bollywood has become a melting pot of bringing together different ethnicities, cultures, traditions and fans from all over the world. Addressing the rage among audience across borders, world renowned Danube Group re-launched FILMFARE Middle East Magazine with celebrated actress Deepika Padukona along with director and Producer Karan Johar and many others in 2018, with the aim to reignite the magic of silver screen and bring the best of B-town to the Arab world. Celebrating a successful first year, the glittering event will have an air of class, luxury, panache and some truly spectacular moments commemorated by the reigning super stars from Indian cinema ranging from Sonam Kapoor Ahuja, Swara Bhaskar, Tabu to Rajkumar Rao, Jim Sarbh, Ali Quli Mirza, Ishaan Khatter and Jhanvi kapoor at Shangri la barr al jissah on 29th March 2019. Omani singer Haitham Mohammed Rafi will be opening the evening.
The anticipation around the event is gaining momentum as not only the reigning but the actors like Shatrughna Sinha, Madhu Bhandarkar, Jackie Shroff, Asha Parekh, Raza Murad, Shan, Padmini KolKolhapure, from yesteryears will gather on the festive evening and the past will walk alongside the present at the Red Carpet to cheer the lauding fans. If this was not all, the audience are in for a treat with a curated list of power packed performances by Nora Fatehi, twin singer Sukriti Kakkar and Prakrati Kakkar and evergreen Bappi Lahiri, Kubra Sait, Aman Verma and DJ Scorpio. The event will witness an amalgamation of golden years with the talent of millennials as legendary singer Bappi Lahiri who is celebrating 50 golden years of music in cinema will set the mood for the evening with some melodious medleys.
Rizwan Sajan, Founder and the Chairman of Danube Group shared, “After breaking the record of 1.3 billion dollars’ turnover in 2018, we have been growing ever since and we credit this success to our fans and fraternity across the world. Our only strategy is reaching to the right people and keeping our engagement simple. We are thrilled to be associated with one of the biggest industries in the world which reaches out to audience across borders and ethnicity.”
FILMFARE Middle East unveiled at Bollywood Parks Dubai at Raj Mahal Theatre on 30th March, 2018 in its brand new avatar caters predominantly to the large Asian expatriate population in the UAE and the GCC, as well as a significant Arab population who love their Bollywood cinema and celebrities. The brand brings India’s biggest Bollywood film and celebrity content to the audience month on month; and with it, the rich legacy of Indian cinema to the Arab world.
Sharing about the vision to re-launch the magazine to the Asian audience, Mr. Rizwan shared, “Filmfare Middle East is a cult brand and it was my dream to revive this brand. We started this venture because we believed that this magazine holds an essence for the cinema and a huge readership among its target audience. We’re grateful to our readers and advertisers for their loyal support as this one year marks the success of our vision to create one-stop content provider for Bollywood cinema.”
About FILMFARE Middle East:
Filmfare ME sets the benchmark for content in the Middle East. It has been launched by a group that is visionary and foresighted about its business. Under Starz Media Incorporation supported by the Danube Group, the magazine has made a mark in Middle East. Also, it’s the only Bollywood magazine in Arabic language.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
