Brands
DSK Motowheels brings Benelli to India
Mumbai: DSK Motowheels, one of India’s established and strongest players in the Superbike industry today announced a landmark partnership with well known Italian motorcyclinglegend – Benelli.
Benelli commenced operations in the year 1911, making them the oldest Italian motorcycle company.The firms colourful journey began as the ‘Benelli Garage’ in 1911,where 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio (also known as Tonino)worked together passionately repairing and manufacturingmotorcycles. Benelli went on to earn accolades in the action packed world of motorsports, with Benelli bikes quickly earning the illustrious distinction of playing a key role in over a thousand victories in the Italian, European and World racing championships since 1939. Born of this rich, pure lineage, Benelli today boasts an impressive range of capable, globally respected Superbikes that marry heritage, innovation, styling and technological prowess. Benelli’sdistinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high performance experience.
Mr. Frank Zhuang,Board Director of Benelli QJ SRL who was present at thehistoric tie-up announcement said “After establishing our footprint in nearly 30 countries like Italy, Germany, France, China, UK, USA, Australia and Spain to name a few, we now wish to introduce some of the world’s best designed and performing superbikes to the second largest two wheelermarket in the world. The Indian two wheeler marketis growing at a volume of 10-12% and is set to achieve a size of 21-23 million units by 2015-16.”
“Indian market is the most important market for Benelli, and this will become one of the biggest markets for us in terms of sales. Our partner DSK has aprofound knowledge and good experience in theIndian Superbike market.DSK Motowheels are today thefastest growing Superbike Company in India with strong financial power. We firmly believe Benelli will have great success in India with DSK as its partner, by launching right products at the right time with the right pricing,” he further added.
Mr. Shirish Kulkarni, Chairman of DSK Motowheels said “We are extremely proud to partner with the oldest Italian Motorcycle brand Benelli and excited to bring the largest range of Italian superbikes into India. We are confident we will revolutionize the Indian Superbike Industry with our understanding and experience in the Indian Superbike market, and the ability to put up a wide dealer network coupled with an impressive line-up of Benelli superbikes that offers something for every rider”.
The company has showcased the largest range of distinctively Italian flavored bikes seen in India to date, including the sporty looking Tornado Naked Tre,or TNT superbikes that include the in-line, two cylinder TNT 302, the in-line, four-cylinder 600cc TNT 600 ias well as TNT 600 GT, the 898cc, in-line, three-cylinder TNT899 and 1131cc, also in-line, three-cylinder enginepowered TNT1130R, a 155bhp plus superbike.
DSK Motowheels will play a pivotal role assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. Elaborating on their marketing plans Mr. Kulkarni said that DSK Benelli will set up exclusive dealerships in 20 cities over the coming 6-8 Months.An Initial round of dealerships will come up in the Indian cities of Mumbai, Pune, Delhi, Hyderabad, Bangalore, Chandigarh, Chennai andKolkata in next 3-4 months.
This landmark Indo-Italian tie-up paves the way for a high-end bikingexperience through Benelli’s extensive bike range, giving Indian bikers their ticket into the club of thoroughbred motorcycling aristocracy.
Brands
Limelight Lab Grown Diamonds to open 25 stores in Q1 FY26 expansion
Push into Tier 2 cities and metros to take total footprint past 85 stores
MUMBAI: Limelight Lab Grown Diamonds has kicked off the new financial year with an ambitious retail push, announcing plans to launch 25 new stores in the first quarter of FY26 across metros and high-growth Tier 2 markets.
With this expansion, the brand’s total retail footprint is set to cross 85 stores nationwide, reinforcing its early-mover advantage in India’s fast-growing lab grown diamond segment. The move reflects a broader shift in consumer preferences, where aspirational buying is increasingly aligned with sustainability and value.
The company said the expansion is aimed at deepening its presence beyond major cities and tapping into emerging demand centres, as lab grown diamonds gain wider acceptance among Indian consumers.
Commenting on the development, Limelight Lab Grown Diamonds founder and managing director Pooja Madhavan said, “Launching 25 stores at the very start of the financial year is a strong signal of how the category is evolving. As pioneers, we are not just expanding retail, we are shaping consumer mindsets towards smarter, more sustainable luxury.” She added that the brand’s long-term goal is to scale to 200 stores while making the category accessible to modern Indian buyers.
From an execution standpoint, the company is focusing on building depth in high-potential markets rather than just expanding its footprint. Limelight Lab Grown Diamonds director retail expansion Karamjyot Singh Chawla said, “Every new store is a step towards creating a truly national footprint with consistent, premium experiences,” highlighting the role of supply chain and operational discipline in supporting growth.
On the product side, the brand is strengthening its merchandising capabilities to keep pace with rising demand. Limelight Lab Grown Diamonds co-founder and director of inventory and merchandise Nirav Bhatt said the focus is on building an agile supply system that keeps designs relevant and responsive to consumer trends.
Meanwhile, scaling operations sustainably remains a priority. Limelight Lab Grown Diamonds co-founder and director production and finance Kalpan Dalal said the company is investing in efficient production and financial discipline to support long-term expansion.
The retail rollout is backed by an omni-channel strategy, franchise partnerships and continued investment in design innovation and consumer education. Each store is designed to deliver a consistent, premium experience aligned with the brand’s positioning around transparency and modern luxury.
With a roadmap to reach 200 stores by 2027, Limelight is betting big on both scale and sentiment, aiming to carve out a larger share of India’s evolving fine jewellery market.
