MAM
DSC selects Lowe and Lintas‘ Karishma Initiative for creative and media duties
MUMBAI: Infrastructure company DSC Limited has awarded its creative duties to Lowe Delhi after a multi-agency pitch.
The agency will manage DSC‘s brand communication.
Says Lowe Lintas executive director Naveen Gaur, “We are delighted to partner with DSC Limited. The Lowe Planning tools and our philosophy of high value ideas led to us to develop a holistic solution for DSC Limited. While this is a challenging category, there is a massive opportunity for brand building. We are all geared up to do some exciting work with them.”
DSC has also roped in Lintas India‘s Karishma Initiative as its media agency on record for its brand building initiative across traditional media, digital and OOH.
Averred Karishma Initiative EVP Amita Karwal, “It is a significant win for Karishma Initiative Delhi operations and obviously we are delighted to be associated with a leading infrastructure company like DSC Limited.”
Karishma Initiative that will handle DSC‘s media buying and planning activities is a wholly owned subsidiary of Interpublic Group (IPG) and is powered by the capabilities and media buying clout of Lintas India.
Said DSC Limited sr. vice president corporate communication, Bashob Dey, “We are pleased to have Lowe and Lintas India‘s Karishma Initiative as our creative and media partner because they understood our strategic requirements very well. We believe that the agencies will bring in their best resources to manage our business needs. We look forward to a long term association with them”.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
