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DS Group Awards marketing mandate to Brand Catapult for Läderach India
Mumbai: The Dharampal Satyapal Group (DS Group) has awarded the social media and performance marketing mandate for the luxury Swiss Chocolate brand, Läderach to Brand Catapult, a 360-degree marketing company, headquartered in Delhi. This follows an extensive multi-agency pitch and rigorous selection process, emphasising Läderach’s commitment to strengthening its digital presence and engaging more effectively with chocolate enthusiasts across the country. As an exclusive partner of the luxury Swiss Chocolate brand, Läderach in India, DS Group aims to deliver an extraordinary chocolate experience to Indian consumers.
Brand Catapult known for its proficiency in digital marketing, influencer partnerships, and creative content development will further Läderach’s ambitious Indian expansion. The agency’s innovative strategies and in-depth comprehension of the digital realm made it an ideal partner for Läderach’s goals.
Sanskriti Gupta, Läderach India, said, “Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group’s partnership with Läderach highlights the dedication of delivering exceptional experiences to Indian consumers with a focus on quality which was understood well by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates.”
Brand Catapult’s founder Dhruv Goel, expressed enthusiasm about the new mandate: “We are honoured to be awarded the social media and performance marketing mandate for Läderach India after a competitive multi-agency pitch. Läderach is a brand that epitomizes luxury and quality, and our team is dedicated to developing a robust social media presence and performance-driven campaigns that reflect Läderach’s heritage and commitment to excellence.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
