Ad Campaigns
Droom to spend Rs 10 crore in marketing this festive season
MUMBAI: With the festive season just around the corner, online automobile transactional marketplace Droom is taking the celebrations up a few notches by allocating Rs. 10 crore as its marketing budget. The move is aimed at driving 30-35% growth for Droom during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at unbelievably affordable prices.
Commenting on the marketing spends, Droom business devepment VP and co-founder Rishab Malik said, “Droom is currently receiving 5000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35% this month. We are spending INR 100 crore on marketing this year, out which INR 10 crore has been allocated for festive promotions. Our Droom assist team has been receiving about 1500 queries on a daily basis even before the sale kicked off, underlining the excitement Indian consumers have during the festive season and their trust in Droom’s diverse offerings.”
Droom Auto Sales kicks off with promotions such as Grand Auto Sale, Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Doojlaunched to delight Droom customers with massive discounts. Grand Auto Sale will be live between October 6 and October 11 with discounts of up toRs. 50,000 on cars, Rs 20,000 on bikes and a maximum of INR 8,000 on scooters. Droom is also offering an Android phone and shopping coupons from ShopClues on select purchases, while all vehicles bought under this offer will also come with an offer of 50% off on Roadside Services Assistance.
Second big offer, the Diwali Wheel of Fortune, also promises a plethora of great deals, discounts and offers between October 26 and October 31, with customers availing discounts of up to INR 50,000 off on Cars, Rs. 20,000 off on Bikes, and INR 8000 off on scooters. Customers can also spin the Online Wheel of Fortune and get a chance to win spectacular gifts such as a Thailand trip, OnePlus 3 phone, an Air Safari (paragliding) package, branded 2 gm gold coin, helmets, car perfumes and a flat 50% off on Zoomcar rentals. All these promotions are available on pan-India basis in around 180 cities, with the best-selling models from the most renowned automobile houses in the world available during the month-long carnival of great discounts and attractive deals.
Droom is offering a Karva Chauth Special under its Delhi Auto Fest between October 17 and October 19. Available in locations across North India, buyers can easily avail discounts of up to Rs. 40,000 on cars, Rs. 20,000 on bikes, and Rs. 8,000 on scooters. Furthermore, a romantic evening at a fine-dining restaurant is up for grabs with a GroupOn dining coupon worth Rs 3000. One can also avail chopper rides during this day with best rentals listed on the website.
The offers however do not end here. Following the conclusion of the Diwali Sale is the Bhaiya Dooj offer on November 1. A discount of maximum Rs. 11,000 is available pan-India on some of the best scooters from the most famous brands across the world. With so much on offer, Droom is definitely making this festive season full of cheer, happiness and joy for its users!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
