Ad Campaigns
Droom to spend Rs 10 crore in marketing this festive season
MUMBAI: With the festive season just around the corner, online automobile transactional marketplace Droom is taking the celebrations up a few notches by allocating Rs. 10 crore as its marketing budget. The move is aimed at driving 30-35% growth for Droom during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at unbelievably affordable prices.
Commenting on the marketing spends, Droom business devepment VP and co-founder Rishab Malik said, “Droom is currently receiving 5000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35% this month. We are spending INR 100 crore on marketing this year, out which INR 10 crore has been allocated for festive promotions. Our Droom assist team has been receiving about 1500 queries on a daily basis even before the sale kicked off, underlining the excitement Indian consumers have during the festive season and their trust in Droom’s diverse offerings.”
Droom Auto Sales kicks off with promotions such as Grand Auto Sale, Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Doojlaunched to delight Droom customers with massive discounts. Grand Auto Sale will be live between October 6 and October 11 with discounts of up toRs. 50,000 on cars, Rs 20,000 on bikes and a maximum of INR 8,000 on scooters. Droom is also offering an Android phone and shopping coupons from ShopClues on select purchases, while all vehicles bought under this offer will also come with an offer of 50% off on Roadside Services Assistance.
Second big offer, the Diwali Wheel of Fortune, also promises a plethora of great deals, discounts and offers between October 26 and October 31, with customers availing discounts of up to INR 50,000 off on Cars, Rs. 20,000 off on Bikes, and INR 8000 off on scooters. Customers can also spin the Online Wheel of Fortune and get a chance to win spectacular gifts such as a Thailand trip, OnePlus 3 phone, an Air Safari (paragliding) package, branded 2 gm gold coin, helmets, car perfumes and a flat 50% off on Zoomcar rentals. All these promotions are available on pan-India basis in around 180 cities, with the best-selling models from the most renowned automobile houses in the world available during the month-long carnival of great discounts and attractive deals.
Droom is offering a Karva Chauth Special under its Delhi Auto Fest between October 17 and October 19. Available in locations across North India, buyers can easily avail discounts of up to Rs. 40,000 on cars, Rs. 20,000 on bikes, and Rs. 8,000 on scooters. Furthermore, a romantic evening at a fine-dining restaurant is up for grabs with a GroupOn dining coupon worth Rs 3000. One can also avail chopper rides during this day with best rentals listed on the website.
The offers however do not end here. Following the conclusion of the Diwali Sale is the Bhaiya Dooj offer on November 1. A discount of maximum Rs. 11,000 is available pan-India on some of the best scooters from the most famous brands across the world. With so much on offer, Droom is definitely making this festive season full of cheer, happiness and joy for its users!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
