MAM
Dreame India appoints Manu Sharma as managing director to lead its India operations
Mumbai: Dreame Technology, a global smart home appliance brand, announced the appointment of Manu Sharma as managing director for its India operations. In this leadership role, Manu will be responsible for developing and executing strategic initiatives to drive Dreame’s growth and establish a strong brand presence in the Indian market. He will also oversee Dreame’s regional product strategy, marketing and sales operations as well as building a team in India.
Manu Sharma brings over 25 plus years of experience in the consumer electronics industry. Previously, he held key leadership positions at Nothing India (vice president and general manager) and Samsung India (vice president and gead of product strategy), where he played a crucial role in developing and implementing successful go-to-market strategies. Prior to that, he also had a successful 12-year stint at Hewlett-Packard across key business roles.
Expressing his enthusiasm for his new role, Sharma said, “I am excited to lead Dreame’s India business and I look forward to working with the team to build Dreame’s brand presence, operational capabilities and deliver innovative products that resonate with our consumers.”
Under Manu’s leadership, Dreame India is committed to delivering exceptional products and services while maintaining its position as an innovator of customer centric solutions and smart home appliances.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
