MAM
Draftfcb+Ulka Group appoints Bambi Diventryas the Head- New Business Initiatives
MUMBAI: Bambi Diventry has been appointed as the Head of New Business Initiatives at Draftfcb+Ulka Group.Prior to this she was Client Servicing Director at Interface Communications, the DFCBU Group agency.
Bambi is a management graduate from Chetana Institute of Managementwith around 15 years’ experience in the industry. She started her career as a management trainee in advertising working on brands such as Siemens Home Appliances, ITC Foods and Tips & Toes. Later moved on to become a part of the teams that handled Orange and Castrol, Dell computers and Friesland Food, thereby gaining experience across various sectors.
For the past 5 years she has been working with Interface Communications blue-chip clients like Mahindra Automotive, Nivea, Mahindra Truck & Bus, Jyothy Laboratories Limited and Blue Star Air Conditioners.
In her current position, Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions, many of whom she knows and has previously worked with during her Interface stint. With Bambi board, Draftfcb+Ulka Group gets her enriched and diverse experience across a spectrum of clients.
Talking about her new role Bambi enthused“It’s a special feeling to be entrusted with this critical role at DraftfcbUlka. I am extremely excited and look forward to this challenge”
Commenting on Bambi’s appointment for this critical role Nitin Karkare, COO Draftfcb+Ulka said “New business is a key growth driver for us. We are happy to have Bambi in this role. I am sure she will bring a lot to table with her experience and enthusiasm”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
