Ad Campaigns
Draftfcb+Ulka celebrates ‘boyhood’ with Hero
MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.
The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.
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Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”
The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”
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Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
