Draftcb Ulka to continue with ZEEL as creative AOR

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has decided to continue with the incumbent agency Draftfcb Ulka as its creative agency on record (AOR).

Reliable sources have also confirmed that Rediffusion Y&R was a formidable contestant.

Zee’s creative duties has remained with Draftfcb Ulka (then FCB Ulka) since 2003.