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Dr. Oetker India appoints Publicis India as its creative agency
MUMBAI: Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.The agency would play a key role in taking forward the brand’s ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation. The mandate will be led by the Delhi office of Publicis India.
Commenting on the partnership, Devarshy R. Ganguly, Vice President – Marketing, Dr. OetkerIndiasaid “As Dr. OetkerIndia continues to expand and build scale for the western comfort food category, we needed a team that would bring instrategic mindset, disruptive ideas and deliver on the ask with passion.We found a perfect fit in the team at Publicis India and are confident that they will be instrumental in driving ourbusiness.”
Commenting on the win, Ravpreet Ganesh, Executive Director, Publicis India said: “We are definitely very excited to partner a brand that is an iconic global brand that has created winning categories within a decade in India with its superlative quality offerings. Consumers are evolving and so are their preferences and Dr. Oetker has truly been exemplary in understanding the needs of the Indian consumer.Now with their plans on strengthening and growing their portfolio, we are very proud to be associated with Dr. Oetker and hope to create some path-breaking work."
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
