AD Agencies
Dr Mukul Jain joins LG-affiliated agency HS AD as digital head
MUMBAI: The Dr in Dr Mukul Jain’s name is because he has completed his Ph.D in information technology working for his thesis between 2011-2018, showing his degree of patience in getting it. The degree is in the past now for Dr Mukul has joined Seoul-headquartered HS AD, an LG Electronics affiliated global ad agency as its digital head of strategy & operations. He will be based in Noida.
Dr Mukul’s last posting was in AGL Hakuhodo where he rose from group head in March 2021 to account director in April 2022 and to director – account management & marketing strategy in April 2024. Whilst at AGL Hakuhodo he managed accounts like Startup India, Indian Airforce, Alliance Air, and others.
Prior to that he spent a year as a client servicing director at Crayons Advertising (Jan -Dec 2020), almost five years at Internet Moguls as head of digital marketing and a good seven years and some months as a research associate at the Jaypee Institute of Information Technology from where he also completed his Phd.
He has had brief stints with the Asian Business School as an assistant professor (Apr 2013-Jun 2014); GL Bajaj Institute of Management & Research as an assistant professor (Jun 2012-March 2013); as a business analyst at Google (Jan 2011-Jun 2011).
Dr Mukul has other educational credits to his name: an MBA in business management, marketing and related support services and a B. Tech in electrical, electronics and communications engineering.
He considers himself a dynamic marketing strategist, a digital transformation leader and a growth architect. He also is a start up investor.
“With over 14 years of experience, I’ve partnered with leading global brands, driving growth and enhancing visibility through strategic marketing initiatives, says Dr Mukul. “ My expertise spans digital marketing, brand strategy, public procurement, and project management, with a proven track record of delivering measurable results for clients like the Indian Air Force, Thai Airways, Startup India, Bira, Alliance Air, ITDC, Ministry of Shipping, MP Tourism, Leela Hotels.”
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
