Ad Campaigns
Dr Batra’s campaign depicts disappointment with scant hair
MUMBAI: Dr Batra’s Homeopathy has announced the launch of its advertising campaign #PhirSeBachpan. The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Print advertisements.
The media planning for this campaign is done by OMD Mudramax.
The #PhirSeBachpan TVC begins with a small child looking into the mirror as he plays with his bouncy hair. A peppy jingle plays in the background. The child then transforms into an adult version of himself, who seems evidently disappointed with his scanty hair. He is seen attempting to conceal his bald patch with the jingle ending on a low note. The TVC concludes with a voice over – ‘Treat your hair loss with Dr. Batra’s Homeopathy.’
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Dr. Batra’s group of companies chief marketing officer Sanjeev Dhiman said, “Forty-five per cent of our business comes from the hair segment. With the Indian hair care market growing at 18 per cent and Indian homeopathy industry growing at 30 per cent, we see this as an opportunity for us to further consolidate our position in this segment. With this campaign, we have shifted our focus to TVC, radio and digital mediums.”
Water Communications CEO and creative thinker Vandana Sethhi said, “The new campaign celebrates the joy of childhood – hair in particular and wellness at large.”
OMD Mudramax SVP and principal partner Gerald Roche said, “The plan for Dr Batra’s campaign is centred on achieving business goals in targeted markets.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
