Brands
Dove mends it like Kintsugi in rebonding tale of strength and strands
MUMBAI: Hair today, stronger tomorrow. Dove is flipping the damage-care narrative with its biggest launch in 15 years the Peptide Bond Strength range, fronted by a powerful campaign titled ‘Reborn Stronger’. But this isn’t just about split ends and smooth strands. This is about scars, strength and strand-by-strand self-acceptance.
Drawing inspiration from Kintsugi, the Japanese art of honouring cracks with gold, Dove isn’t just sealing split hair, it’s celebrating the story behind it. Just like the artform, the new campaign doesn’t aim to return things to their former state. It shows that every break can lead to beauty that’s more profound, more radiant, and more resilient than before.
At the centre of the campaign is a poetic film that quite literally glows. Fractured hair strands are mended with soft golden light, a visual metaphor for Dove’s new Protein-Peptide Complex, which rebuilds hair from within by restoring broken bonds. The result? Not just repaired hair but reborn hair.
“The campaign isn’t about hiding damage, it’s about redefining it,” says Unilever vice president for hair care Sairam Subramanian. “This is for every woman who’s picked herself up and rebuilt, stronger and more radiant. ‘Reborn Stronger’ is her story, told strand by strand.”
With warm tones, gentle voiceovers and real women in everyday acts of care brushing, tying, letting their hair down the campaign paints a picture that’s less about vanity and more about vulnerability. The message: resilience isn’t loud, it’s lived-in.
Dove’s Peptide Bond Strength range is more than a formula upgrade. It’s a philosophy. Powered by the Protein-Peptide Complex, the new line works at a molecular level to repair internal hair damage and strengthen fibres from the inside out.
The brand that has stood for real beauty now invites everyone to see hair and healing as more than a return to form. As the campaign quietly declares: It’s not about going back. It’s about coming back stronger. And that’s a promise as deep as the roots.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
