MAM
DoubleClick’s enhanced ad mgt. solution for online publishers
DoubleClick which claims to be the leading provider of tools for advertisers, web publishers and direct marketers has unveiled an enhanced version of the DART Enterprise ad management and delivery software. Leveraging the insight and experience of close to 300 online businesses worldwide, the company claims that DART Enterprise 5.1 is its most robust and scalable ad management and delivery software to-date.
Publishers benefit from faster, real time log processing: DoubleClick’s latest release provides online publishers such as WebMD, Lycos Europe and Focus, with key management and architectural improvements — unprecedented flexibility in managing and reporting on complex campaigns in both online and offline environments. It also improves log processing for increased efficiency.
An official release informs that with an integrated reporting engine, the results of the advertiser’s campaign can be viewed in real time, and with AdInsight, sets of reports are developed for advertisers using batch processing. In addition, the new unique architecture streamlines log distribution, minimising bandwidth consumption and increasing data delivery.
Publishers gain advanced inventory mgt. capabilities: The release states that the software provides improved scalability in the Inventory Manager, enabling more jagged visibility into sites’ available ad inventory. Publishers are able to better manage capacity and eliminate wasted inventory by redefining inventory forecast on an as-needed basis.
The software employs an advanced inventory management model that allows for more sophisticated day-part targeting capabilities such as the smooth delivery of ads by day or hour and includes time/date ranges. These targeting enhancements are amplified by providing traffickers with the ability to target multiple segments on an ad hoc basis. Lycos Europe has stated that it has derived enormous benefit from the increased log processing performance and scalability of the front end components. This has given the site the ability to serve approximately 200 million ads per day states the release.
Workflow improvements ease the trafficking process: Workflow and user interface enhancements have resulted in more efficient ad operations such as faster trafficking and improved accuracy. This allows publishers to save time and costs as they can more easily and efficiently manage the steps involved in ad serving. DART Enterprise 5.1 allows publishers to quickly copy creatives across multiple ads and products across multiple sites.
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AI becomes key tool for Indian travellers, Agoda report finds
68 per cent plan to use AI for trips as 33 per cent already rely on it.
MUMBAI: Holiday planning is getting a software upgrade less “Where should we go?” and more “What does the algorithm say?” Indian travellers are increasingly turning to artificial intelligence to map their journeys, with new data from Agoda’s 2026 Travel Outlook Report suggesting that AI is fast becoming central to how trips are imagined, planned and booked.
While 33 per cent of respondents said they already use AI tools for travel planning, a far larger 68 per cent indicated they are likely to rely on it for their next trip pointing to a sharp acceleration in adoption in a market already comfortable with digital-first travel.
What travellers want from AI, however, goes well beyond basic search. The report shows 38 per cent are looking for recommendations on local attractions and activities, while 37 per cent expect personalised itineraries. Destination discovery remains a key use case at 29 per cent, with dining suggestions (23 per cent) and budget management (22 per cent) also emerging as practical applications.
The shift reflects a broader change in expectations AI is no longer a novelty but a planning companion expected to work across every stage of the journey, from inspiration to execution.
Trust levels appear to be keeping pace. Nearly 88 per cent of respondents said they either trust or feel neutral about AI-generated recommendations, including 53 per cent who expressed clear confidence. This builds on earlier trends, with Agoda’s 2025 survey showing nine in ten Indian travellers already using apps to book travel suggesting AI adoption is more evolution than disruption.
The company has been testing this appetite through initiatives such as its 2025 AI-powered Vacation Planner campaign, which generated customised itineraries and visuals based on user inputs, delivered with a layer of celebrity-led engagement.
For platforms like Agoda, which aggregates more than 6 million properties, over 130,000 flight routes and 300,000 travel activities, AI offers a way to navigate scale without overwhelming users turning abundance into relevance.
As AI continues to embed itself into everyday decision-making, India is emerging as a market where travel planning is not just going digital, but decisively intelligent.
