Ad Campaigns
DOT media & boAt join forces to launch AIRDOPES
Mumbai: In a world where brands strive to make their mark in the digital domain, boAt, the leading tech brand, has shown us how it’s done with their recent influencer-powered campaign. Embracing the power of social media, boAt joined forces with Dot Media, an influencer marketing agency, and together, they launched the AIRDOPES that unleashed an electrifying wave of content that resonated with audiences far and wide.
This ingenious collaboration featured a team of talented influencers, each armed with their unique skills and charisma. They embarked on a mission to spread boAt’s brand message in a way that captivated the hearts and minds of their followers.
Meet the Fab five– Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai, and Sufiyan Javed – the internet’s latest sensation! These creators made sure that we put on a show that had us refreshing our screens more times than we care to admit. Each of the fab five took to Instagram with their distinct style and flair, captivating audiences left, right, and centre.
Aryan Kataria, with his charismatic salesmanship, has taken the art of selling to another level. Engaging with his audience and using humour to his advantage, he effortlessly promoted boAt Airpods for an irresistible price of just 999.
Rishabh Rai’s journey began with a revelation, as the number 999 became his lucky charm. Exploring the best deals, he stumbled upon the incredible offer on the boAt Airdopes.
Infusing a Bollywood twist into the campaign, Aatman Desai brings his own unique flair to the table.
Srishti Garg, known for her practicality and humour, put up an endearing video suggesting inexpensive gift ideas for her broke friends and playfully mentioning boAt Airdopes priced at just Rs 999
For Sufiyan Javed, life is all about dance and living every single moment, and boAt Airdopes have become his ultimate musical companions.
Together, the Fab five’s distinct personalities and engaging content have become a virtual magnet, with audiences eagerly awaiting every update. The numbers speak volumes, with the campaign amassing a jaw-dropping over 700k views across Instagram, showcasing the sheer power of influencer marketing executed with precision.
What sets this collaboration apart is the seamless fusion of cutting-edge tech with the irresistible allure of social media influencers. boAt and Dot Media have crafted a potent formula for success, demonstrating how brands can leverage the digital age to their advantage.
As the campaign continues to make waves, it marks just the beginning of a revolutionary approach that will reshape digital marketing as we know it. The fab five and their remarkable journey will leave you enthralled and inspired, as boAt sets new standards for digital engagement.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
