Brands
Dot & Key Skincare announces Shanaya Kapoor as brand ambassador
Mumbai: Dot & Key Skincare, a Kolkata-based beauty startup renowned for its innovative and fruit-forward skincare solutions, has announced its collaboration with Shanaya Kapoor, marking a significant milestone in both the brand’s journey and Shanaya’s burgeoning career. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of Dot & Key – a commitment to effective skincare rooted in potent actives.
As the first brand ambassador for Dot & Key, Shanaya brings a sense of novelty and excitement, bridging her upcoming star power with the brand’s fruit-forward approach. The partnership signifies a union of elegance, efficacy, and innovation, resonating deeply with young millennials, the brand’s target audience.
“I am super excited to become the face of Dot & Key Skincare. Dot & Key’s products have seamlessly integrated into my daily skincare routine. As someone who has always incorporated homemade fruit treatments into my skincare regime, Dot & Key’s fruit-infused products have made my routine hassle-free and effective. I can’t wait to share my skincare experience with all.”
Founded by husband-wife duo, Suyash Saraf & Anisha Saraf, Dot & Key launched in 2018, with a vision to provide the key solutions to the missing dots in the skincare routine.
Dot & Key co-founder Suyash Saraf expressed his enthusiasm, stating, We are extremely happy to welcome Shanaya Kapoor to the Dot & Key Skincare family. Her energetic personality, coupled with her true passion for skincare and fruit-based beauty, perfectly syncs with our brand ethos.
With Shanaya’s endorsement, Dot & Key reinforces its position as a trailblazer in personal skincare, offering a comprehensive portfolio of skincare essentials like sunscreen, moisturizers, face washes, lip balms, and beyond.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
