MAM
Doreswamy Nandkishore joins Blippar as its first external non-executive board member
MUMBAI: Former Nestle South Asia global executive board member Doreswamy Nandkishore has officially joined image recognition and visual discovery platform Blippar as its first external non-executive board member.
Nandkishore will be advising the company on its increased focus on brand and marketing strategy across the company’s full portfolio of industry leading clients including Coca-Cola Conde Nast, Heinz, Jaguar, PepsiCo and Procter and Gamble.
“Blippar is driving an entirely new behaviour – visual browsing and discovery – and is the global leader in image recognition and augmented reality experiences,” said Nandkishore.
“The company’s proprietary technology has the power to totally transform the way brands engage with consumers. By overlaying the physical world with personalised augmented reality technology, Blippar provides consumers the ability to draw great content and engaging brand experiences directly from their favorite products. As a non-executive director and mentor, I will be further informing the market about Blippar as the leading choice for brand-builders across the world,” he added.
“As we continue our mission to activate the world with Blippar, it is increasingly important for us to become experts at digital brand and marketing strategy for our clients, and no one has been more successful at fostering and growing brand talent than Nandu,” added Blippar CEO and co-founder Ambarish Mitra.
“He brings extensive brand-building and cross-cultural leadership experience, alongside a proven track record of delivering consistent long-term results. He is also passionate about proliferating new technologies that will help us to reshape the world. He will undoubtedly play a vital role in helping us to become an even more effective strategic partner for brands on an international stage,” said Mitra.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
