Brands
Doms draws bold Q1 lines with 26 per cent revenue surge
MUMBAI: Doms Industries is sketching a strong start to FY26 and the numbers are anything but sketchy. The stationery-to-hygiene products maker chalked up a 26 per cent year-on-year jump in consolidated revenue to Rs 56,227.72 lakh for the quarter ended June 2025, compared with Rs 44,501.17 lakh in the same period last year.
Net profit for the quarter stood at Rs 5,910.20 lakh, up from Rs 5,430.25 lakh in Q1 FY25, powered by robust demand for its stationery range, which contributed a hefty Rs 52,623.15 lakh in sales. Hygiene products chipped in Rs 3,604.57 lakh, though slightly down from the previous quarter.
Operating profit from stationery alone touched Rs 10,079.58 lakh, with hygiene adding Rs 243.99 lakh. After depreciation of Rs 2,040.90 lakh and finance costs of Rs 347.76 lakh, profit before tax clocked Rs 7,934.01 lakh.
Expenses rose to Rs 48,742.21 lakh, led by higher material costs of Rs 27,335 lakh and employee expenses of Rs 7,640.85 lakh, as the company ramped up production and workforce strength to meet demand.
On the capital side, Doms reported total assets of Rs 159,863.53 lakh against liabilities of Rs 45,585.72 lakh. From its IPO proceeds, Rs 19,819.96 lakh has been utilised, leaving Rs 13,452.49 lakh earmarked mainly for project expansion.
The company’s earnings per share came in at Rs 9.44, up from Rs 8.54 a year ago. With both pencils and profits pointing upward, Doms seems to be writing a growth story that’s hard to erase.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
