Brands
Domino’s India unveils spicy-hot pizza range, stuns audiences
Mumbai: Domino’s Pizza, India’s largest pizza chain has set a new standard in event marketing with a fiery on-ground activation event in Gurgaon that brought to life the sensations of spice in a thrilling spectacle. Focused on the new range of pizzas, the event provided a sensory feast of fiery displays, smoky ambiences, and the unparalleled excitement of spice. The full activation was so unique and captivating that it set the onlookers mesmerised.
Red Hot Pizza Range
Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which were captivated by the smoky fumes of the billboard. The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolising Domino’s mastery over spice and heat. As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers’ doorsteps.
Exclusive Fiery Reveal Alert!
Witness our #RedHotRange billboard in Gurugram! Smoke swirling around, it captivated all.
But that's not all! Our Domino's delivery guys raised the heat, delivering sizzling with smoke trails behind their bikes!
Catch the action pic.twitter.com/rJseGdTaM5
— dominos_india (@dominos_india) July 7, 2023
“The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Domino’s pizza,” said Domino’s Pizza India EVP & chief marketing officer Sandeep Anand. “This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations”.
The event marked the thrilling launch of Domino’s newest offering – a spice-infused pizza range. Crafted with a tantalising fusion of heat and flavour, the Red-Hot Pizza range includes four distinctive flavours: Blazing Onion & Paprika, Fiery Jalapeno & Paprika, Blazing Chicken & Paprika, and Fiery Sausage & Paprika.
Join Domino’s on this extraordinary flavour adventure and experience the irresistible allure of the Spicy Range Pizza starting at an affordable price of Rs 179/- and is available at all Domino’s Pizza restaurants across India. Indulge your senses and savour the thrill of the Red-Hot Pizzas that will leave you craving for more.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
