MAM
Dominic Braganza joins Dentsu Webchutney as creative director
MUMBAI: Digital agency, Dentsu Webchutney has roped in Dominic Braganza as creative director. He will be based out of Delhi and will report to Anil Kumar, EVP and branch head.
Dominic’s advertising journey started in 2003 as an account manager leading up to marketing manager. He was trained by some of India’s finest advertising craftsmen and saw his way to picking up a slew of ABBYs every year from 2012 to 2017, which includes a Film Gold and Film Silver for his first two TV commercials. He was the one behind the somewhat controversial (and later awarded) recruitment campaign for Foolish, which went viral on April Fool’s Day 2016, trolling the who’s who of ad-land. Dominic’s last stint was at ITSA as creative director.
Over the course of his career, Dominic has written and directed campaigns for brands like Groupon (later renamed Nearbuy), RedBull, BigRock, Rustomjee, Gelusil, Kit-Kat, Airtel, Invest India, and HCL Technologies.
Dominic says, “My experience working with global technology clients on the advertising as well as on the marketing side helped me understand the tremendous opportunity to grow brands and organisations in ways previously unimagined.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
