Ad Campaigns
Dollar Bigboss’ launches new television campaign
Mumbai: Dollar Industries Ltd, one of the frontrunners in the India hosiery industry, has come to represent affordable fashion and durability for its customers. With their latest advertising campaign, the company has set a new benchmark aimed at shining light yet again on Dollar Bigboss products.
“We have enhanced the Bigboss range to include not only innerwear but also athleisure, gym-wear, and casuals for men. Through our enduring decade-long partnership with our brand ambassador, superstar Mr Akshay Kumar, our brand has experienced substantial growth”, said Dollar Industries Ltd managing director Vinod Kumar Gupta.
The television campaign of Dollar Bigboss is a new take on the brand, underscoring all the inherent values. The storyline is about a suave urban man, unfazed by the chaos and confusion of traffic, on his way to an important meeting. The wearer (Akshay Kumar) who is scheduled to attend an important meeting is getting badly delayed as his car is caught in a snarl-up over a waterbody. An idea hits him and he decides to ditch the road route and opts to go through water on a skateboard as he catches sight of ongoing water sports. The young girl he approaches is only too happy to lend him her board, mesmerised as she is by his aura. So, we catch him gliding smoothly over water, avoiding vehicles altogether and reaching the venue of the meeting right on time, even as attendees are impressed by his punctuality. “Fit hai, Boss,” says the face of the brand, reinforcing the dependability that Dollar Bigboss represents.
The commercial has been directed by the renowned Ad film-maker, Uzer Khan and has been released on both electronic and online platforms. There is a concerted plan to support the campaign through digital, social media, high-impact outdoor locations, print and TV.
Commenting on the campaign, Lowe Lintas unit creative director Mohit Pasricha said “Quite frankly, being punctual isn’t something that should be even up for debate. Unfortunately, being late has become the usual norm. However, come to think about it, and we will realise that the people who should be the most ‘busy’, are in fact very particular about time. The same holds true for Akshay. Despite being such a busy superstar, Akshay is a real stickler for punctuality. So, when we conceived the new commercial, we decided to stitch Akshay’s life values with riveting water-sport action so that in the end, it is not just relatable to the audience but also makes for an entertaining watch”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
