Ad Campaigns
Dolby releases consumer campaign in India
Mumbai: Dolby released a consumer campaign in India that aims to educate consumers about the Dolby difference available on mobile, on audio wearables or in the living room. The campaign is based on the insight that if you haven’t seen it or heard it in Dolby, you’ve missed out on the complete experience. The creative direction creates a sense of Fomo in our audience to pique their interest, making them realise that their experience is incomplete without Dolby. With the realisation that you don’t just hear & see, you experience & feel entertainment come alive in Dolby, the campaign hopes to induce the purchase of a Dolby-enabled device #BuyInDolby.
The core creative idea behind this campaign, “Dolby main suna aur dekha kya,” is inspired by a very common & colloquial reference to a big revelation: “You ought to hear & see this.” The film tracks a day in the life of an Indian family, and how Dolby brings alive experiences they love TV Shows on the go, mobile gaming, streaming music or their favorite movie in the living room.
Entertainment is in the fabric of our culture. Now more than ever, consumer expectations for best-in-class audio and video quality have never been higher. Consumers today wish to explore a robust content library without compromising on the audio visual experience. The immersive experience enables them to strike a deeper connection with their favourite TV shows, movies, music, sports and more. Dolby revolutionises the science of sight and sound through its innovative research and engineering, empowering creatives to elevate their stories and offer fans unforgettable experiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
