MAM
Doctors for You & Hotstuff join hands in fight against Covid
Mumbai: Hotstuff Media Group has joined hands with Doctors for You (DFY), an Indian humanitarian organisation to help them with their overall communication strategy and campaigns with a focus on social media. The association is part of Hotstuff’s CSR activity to help DFY to reach a wider audience and create the impact required to fight Covid-19.
DFY focuses on providing medical care to vulnerable communities during crisis and non-crisis situations, emergency medical aid to people affected by a natural disaster, conflicts, and epidemics. Hotstuff helped DFY by creating powerful social impact stories through their social media assets.
“Storytelling can do more powerful things than persuasive content. What we did was nothing in comparison to what the DFY team did on the ground. Each life-saving incident becomes a powerful story that impacts people’s lives. I am particularly glad that Hotstuff could be of aid to DFY in reaching these stories to people so that they knew about DFY and could reach out to DFY when they required them and recommend them to all communities”, said Hotstuff Media Group CEO Arun Fernandes.
The Social Media assets of DFY were revived with creative & qualitative content to click with the right set of audience and gave them the desired visibility. Twitter, Instagram, Facebook, LinkedIn were primarily utilized and engagements with the followers were created through Instagram Stories and posts. And the new audience was garnered with the help of Influencer engagement.
Macro Influencers and Celebrities such as Jhanvi Kapoor and Rannvijay Singha showed their support to DFY by sharing it on their Instagram handles. Online Fundraising events with comedians Atul Khatri and Amit Tandon were also a huge success.
Commenting on the work done by Hotstuff Doctors For You Founder Dr Ravikant Singh said, “The Covid19 crisis was unprecedented and our need for resources and volunteers grew stronger by the hour. Hotstuff, stepped in at the right moment to power our efforts with the right communication strategy and social media support that helped us garner a great response for our on-ground initiatives”.
Digital
After 22 years, Google lets users finally change their Gmail IDs
New feature ends long wait, keeps emails and history intact
CALIFORNIA: In a move many users have been waiting years for, Google has begun rolling out a feature that allows people to change their Gmail username without losing their emails or account history.
The update marks a significant shift from Gmail’s long-standing rule where users were stuck with the address they first created. Now, users can switch to a new username while retaining access to their inbox, files, photos and purchase history.
Google said users will not need to create a new account to move away from outdated or awkward email IDs, noting that all existing data remains intact through the transition.
The feature works on an alias-based model. The newly chosen email becomes the primary address, while the old one is retained as an alternate. Messages sent to either address will continue to land in the same inbox, and users can sign in using both credentials.
However, the company has introduced a few guardrails. Users can only change their username once every 12 months and are limited to three changes over the lifetime of the account. The new username must also be available and cannot be reused if previously deleted by another user.
The rollout has begun in phases, starting with users in the United States, with a broader global release expected over time.
There are a few practical considerations. While Google services update automatically, users will need to manually update their email ID on third-party platforms such as banking, streaming or social media services. Devices like Chromebooks may also require a fresh sign-in to ensure seamless syncing.
The timing of the announcement has raised a few eyebrows, given Gmail famously launched on April 1 in 2004. Still, references to official updates and statements from Google leadership, including CEO Sundar Pichai, suggest this is no prank but a genuine platform upgrade.
For millions stuck with legacy usernames, the change offers a fresh start without the hassle, proving that even in tech, second chances do arrive.
