MAM
Docs volunteer to save girl child, open nominations for awards
MUMBAI: MedscapeIndia-Aryan Medical and Education Trust, a volunteer organisation of medical professionals, has opened nomination for awards on Doctor’s Day focusing on “Save the girl child campaign” and Anokhee Pahal campaign which promotes health, sanitation, and wellbeing of underprivileged sections of society.
The activities of the organisation and its efforts includes, improving the quality of life of the downtrodden, the underprivileged through campaigns including HIV awareness, Breast cancer awareness, Doctor’s handwriting campaign, education and medical camps.
MedscapeIndia is soon coming up with ‘MedscapeIndia App’ which will bridge the gap between the doctor, a layman and a patient. Radiologist’s founder chairperson Sunita Dube said, “We need to understand that doctors do a critical job of dealing with lives and every life matters.”
MedscapeIndia created a new platform that can put doctors in the spotlight as change makers which they actually are. The first ever ‘Doctors’ Anthem’ expresses doctor’s feelings and gratitude towards the society for their well-being. Another important aspect in today’s world is the use of technology and MedscapeIndia strives to bring in technological advancements that can be provided to people from every stage of society in the most convenient manner.
India is suffering from serious lack of effective health care services and the number of health problems is rising than ever. After looking deeper into the current scenario, the need to bring in a real-time transformation of the health sector, its policies, services, and functioning.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
